The Ultimate Guide to Adidas White Friday Deals

Black Friday is every shopping enthusiast's favourite holiday. And the Adidas White Friday is the top choice for sportswear deals, offering incredible discounts on everything from UltraBoost running shoes to classic Adidas Originals apparel. In this guide, you'll discover helpful tips and tricks, along with answers to some of the most common questions about the Adidas White Friday sale.

What is Adidas White Friday? Is it similar to Black Friday?

Adidas White Friday is a synonym for the Adidas Black Friday sale. In the UAE, the term 'Black Friday' is often replaced with 'White Friday' or 'Yellow Friday,' as some brands refer to it. The shift in this terminology is a marketing choice aimed at aligning with the local customers.

When is the Adidas Black Friday sale this year?

The Adidas Black Friday sale, or White Friday as known in the UAE, this year is expected to officially begin on 21st November 2025, and continue till 29th November 2025.

How much can I save on Adidas products during White Friday?

During the Adidas White Friday, you can expect discounts ranging from 50% to 70% off on a wide range of products. This event offers significant discounts across various categories like apparel, accessories, footwear and sports equipment.

Customers can find major discounts on the cult favourite Adidas Originals, Sambas, football jerseys, and Gazelles, all at reduced prices. Whether you are planning to upgrade your workout gear or add some iconic kicks to your collection, Adidas White Friday is the ideal time to shop.

How can I get early access to Adidas White Friday?

AdiClub members get early access to the Adidas White Friday sale. The adiClub has four tiers, and to enjoy early access, you must be in Tier 2 or any higher tier.

How to become an adiClub member?

To become an adiClub member, you need to follow these simple steps:

• Visit the Adidas website or download the app.

• Navigate to the adiClub section that will reflect on the top-right corner.

• Enter the necessary details and earn your first adiClub points.

• Move up a tier with every purchase you make.

What are the various adiClub member tiers?

adiClub Level	Points Required	Perks
Level 1	0-1299 points	Welcome bonusAccess to members-only sales and members-only products
Level 2	1300-4999 points	All level 1 perks3 months of premium access to Adidas RunningBirthday gift
Level 3	5000-12999 points	All level 2 perksEarly access to productsExclusive offers
Level 4	13000+ points	All level 3 perks Premium event ticketsHype priority access12 months of premium access to Adidas Running

Are there exclusive Adidas White Friday deals for adiClub members?

Yes, adiClub members enjoy exclusive benefits during Adidas White Friday. These benefits include early access to the sale and extra discounts on select products. These perks allow them to shop for the best deals before everyone else. In addition, members earn reward points with every purchase, which help them move up the tier and avail further perks in future. The higher the adiClub tier you are in, the more benefits you can unlock.

What are some pointers I should keep in mind before the sale for a smooth checkout?

Last year, there were a few issues raised by users about the checkout process since, during the Adidas Black Friday sale website experienced a significant increase in traffic, leading to some delays and issues.

You can follow these steps to have a smoother checkout experience:

• Add the items you want to purchase to the cart so that on the sale day, you can immediately make the purchase.

• Feed in your delivery address to skip the extra waiting time.

• Incase you are planning to make the payments, save your card details and CVV number in advance.

Do items stay reserved in my cart once I add them?

No, since there are limited stocks and high demand by just adding an item to the cart does not mean it is reserved. Therefore, during the Adidas Black Friday sale, it is better if you complete the checkout process before the items are out of stock.

Will popular items that sell out be restocked during the sale?

During major sales like the White Friday sale, the initial inventory drop is the largest. However, due to high demand for certain items and sizes the items get out of stock quickly.

Because of this sudden high demand, it is highly unlikely for sold-out items to be restocked.

How long should I expect to wait for delivery in the UAE during White Friday?

The delivery duration during the Black Friday sale is the same throughout the year. The standard shipping duration at Adidas UAE is 1-2 days; however, if in Dubai, Adidas UAE offers next-day delivery. On orders below AED 250, a shipping fee of AED 20 is incurred.

Does Adidas offer a buy now, pay later option for White Friday deals?

Yes, Adidas UAE does offer a buy now, pay later option during the White Friday sale. This option is available on payments made through Tabby.

To use the buy now, pay later option by following these steps:

• Choose “Tabby” as your payment option.

• Enter your debit or credit card information.

• You can split the instalments into up to 12 payments.

• The first instalment will be taken when you place the order.

Pro tip: Choose the 4-month instalment to skip the extra fees.

Can I shop Adidas White Friday deals in-store, or are they online-only?

While both online and offline discounts are available at Adidas during the Adidas White Friday sale, there are more perks when shopping online. These perks include early access to the sale, exclusive online-only discount and a wider selection of products.

What time of day is best to shop Adidas' White Friday deals online?

Shopping during the Adidas White Friday sale can be like running against the clock with limited exclusive offers and items getting out of stock.

To avoid these hassles, customers can shop early in the morning or midnight since there will be less traffic on the website. Customers can shop at noon to get access to the mid day sales.